Born from a high-stakes wake-up call
In 2017, our founder was personally tracking a critical container shipment for Majestic, our client’s first with Marriott Corporation after winning the account back from a competitor. We were managing by hand: screenshots from carrier sites uploaded to our ERP. Then, just one day before arrival, the vessel status flipped: delayed by 10 days.
How, in 2017, can you not know where a vessel the size of a football field is?
The client’s question that changed everything
The Mission
Determined to never repeat that mistake, we evaluated every tracking tool, pored over APIs, port sites, and third-party feeds, then combined them with human checks. The goal: platform-level visibility with real-world accuracy.
The Birth of SAMMIE
From a dream came the name: Shipping Analytical Maritime Management for Import and Exports, SAMMIE. But it isn’t just a name. It’s a full exception-management system powered by:
- Live carrier data
- Independent port tracking
- Proprietary AI rules engine
- Human verification prior to arrival
The result? The DNA Expert ETA, more accurate and proactive than any carrier estimate.
A Business Game-Changer
SAMMIE transformed our business. Instead of competing on price or service alone, our platform became the centerpiece of our value. It reinvigorated our sales, attracted top-tier clients like Walmart and Costco, and reshaped our operations.
Designed for Usability
When Walmart asked for easier usability, we simplified SAMMIE’s interface to look and function like a spreadsheet, but with live alerts, exception flags, and a smart dashboard. It’s not just a tool; it’s a control center built for clarity and action.
Today
SAMMIE is now a mission-critical platform, used by leading importers to manage risk, reduce delays, and reclaim control. It’s precision logistics, powered by intelligence and backed by experience.
